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Think Forward Initiative

The Think Forward Initiative is a multi-year movement bringing together a range of experts and research to find out how and why we make financial choices. The lessons learned will be a springboard for action to help consumers.

Over 70 experts representing governments, academics, consumers, and the financial and technology sectors pool their skills and talents. ​

Three visual concepts and prototypes were developed with the goal to help people become more financially empowered. These ranged from engaging household partners in their financial life decisions, to helping customers save by social peer-nudging.

Core team includes Chantal Aafjes, Yassin Zouli, Felicia Goh Pei Shan, Joep Arends.

Initiated by: ING, CEPR, Dell EMC, Dimension Data and Deloitte.

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